Turning a one-way flow of information into a two-way dialogue with your users, web forms can play a key role in making it easier to Phone Number List perform tasks that are most often inextricably linked to the success of your organization. This may be an online purchase for players in the e-commerce sector, an application to join a particular institution or service, or a request for information for those operating in B2B industries. Improve the results of your website guide Download Premium Resource - Improving Results From Your Website: 7-Step Guide Use a structured review to increase leads, sales, and satisfaction with your site. Access the Improve Results guide from your website
However, today's audience is fickle, and many users are unlikely to persevere with an unclear and difficult-to-use form, no matter how much they wish for what lies on the other side. It is therefore crucial that you optimize these business-critical tools to Phone Number List ensure maximum usability, accessibility and satisfaction. In this article, I'll cover five key techniques that will help you do just that; help make significant improvements to the user experience of your web forms and thereby support your broader conversion rate optimization (CRO) efforts. 1. Reduce the length of the form It's important to remember that for every form you include on your site, your users must :Read (and understand) what is asked of them Decide on an answer Enter this answer In order to reduce this cognitive load therefore, and thus increase completion rates, make sure to
keep your forms as short as possible while remaining coherent and useful. And if there's non-essential information you want to capture (such as secondary contact information or data that will help you deliver more personalized marketing communications), consider whether it could be captured at another stage of the journey. For example, moving optional fields to Phone Number List a confirmation or account settings page, where appropriate, will not only help increase conversion rates for your newly streamlined forms, but will ensure those additional questions are asked when users are in a more positive state of mind; improve the quality and quantity of data.